Thread & Tide

Care guide

Care is the cheapest sustainability there is

Most garments fail from washing, not wearing. These are the same notes we hand to customers in the studio — shorter than a care manual, honest about what actually matters.

Folded garments in ivory, oat, moss and rust with a garment brush, cedar blocks and wool wash

Washing

  • Air for 24 hours after wearing — this resolves most odour
  • Wash only when truly needed: hand wash cold with a lanolin wool wash
  • Never wring. Press water out between two towels

Storing

  • Fold knitwear; hang tailoring on wide wooden hangers
  • Cedar blocks among folded pieces, refreshed twice a year
  • Clean before long storage — moths seek skin oils, not wool itself

Reviving

  • De-pill with a cashmere comb, never a razor
  • Steam rather than iron to raise a flattened surface
  • Bring moth holes to us early — small darns are invisible, large ones are visible mending

Past the point of care?

When washing and reviving aren't enough, the repair room takes over. Send photographs and we'll tell you honestly what can be saved.

Start a repair